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CC 2.2.14

sei jīve nija-bhakti karena prakāśe



tāhāra darśane 'vaiṣṇava' haya sarva-deśe
sei jīve-in that living being; nija-bhakti-His own devotion; karena prakāśe-manifests directly; tāhāra darśane-by seeing such an empowered devotee; vaiṣṇava-devotees of Kṛṣṇa; haya-become; sarva-deśe-in all other countries.
Thus He empowered living beings [His pure devotees] by manifesting in them so much of His own devotion that people in all other countries became devotees by seeing them.

As stated in Caitanya-caritāmṛta (Antya 7.11):

kali-kālera dharma-kṛṣṇa-nāma-saṅkīrtana

kṛṣṇa-śakti vinā nahe tāra pravartana

Unless one is empowered by the Supreme Personality of Godhead, Śrī Caitanya Mahāprabhu, one cannot spread the holy names of the Hare Kṛṣṇa mahā-mantra throughout the world. Persons who do so are empowered. Therefore they are sometimes called āveśa-avatāras or incarnations, for they are endowed with the power of Śrī Caitanya Mahāprabhu.