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CC 2.3.268

kṛṣṇa-ādi, āra yata sthāvara-jaṅgame



kṛṣṇa-preme matta kare kṛṣṇa-saṅkīrtane
kṛṣṇa-ādi-beginning from Kṛṣṇa; āra-and; yata-ail; sthāvara-jaṅgame-moving and nonmoving creatures; kṛṣṇa-preme-in love of Kṛṣṇa; matta-maddened; kare-make; kṛṣṇa-saṅkīrtane-chanting the holy name of Kṛṣṇa.
The holy name of Kṛṣṇa is so attractive that anyone who chants it-including all living entities, moving and nonmoving, and even Lord Kṛṣṇa Himself-becomes imbued with love of Kṛṣṇa. This is the effect of chanting the Hare Kṛṣṇa mahā-mantra.